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Financial planning isn’t just about money—it’s about time

October 08, 2025

While studying economics in college it wasn't until my senior year when a professor said "Economics is simply the study of the efficient use of limited resources". That simple definition had finally given me the clarity I needed to better understand the complexities of economics that I drudged through in my earlier college studies.

I would submit our two most limited resources are time and money. Financial planning is most often associated with money, but it's really more about time.

Over the next 6 weeks, I’ll take you on a brief journey of how time shapes the key components of a comprehensive financial plan - cash flow, insurance, investments, retirement, taxes, and estate planning.